E-Commerce Apps Between Quantity and Quality

Introduction

Many have become aware of the extent of the success and importance of the e-commerce process, regardless of specializations, fields, and the manner of presentation. As long as a person succeeds at something, you will find dozens, if not hundreds, at the forefront of imitation, some of them under the principle of "why not?" or "me too," without any preparation, knowledge, or even understanding of the story.

The Idea

Not everything in the imagination is fit for application. Time, place, need, abundance, requirements, and capabilities—all these pillars must be reviewed for the idea to succeed and the project to succeed. One of the experts said that the idea amounts to a maximum of 5% to 10% of the project's effort. Therefore, one must think about all the points of the project and be keen to consult everyone with a specialization from the side that affects the project or constitutes a part of it, such as the logistical, legal, technical, and engineering sides, etc.

Specialization

Specializing in a particular matter or a single field at the beginning is a very important thing. It does not make sense to focus on every direction and to walk in all directions at the same time; this is only possible in a state of dispersion and loss of focus.

Streamlining Goals and Phases

If you resolve on an idea after all the thinking and scrutiny, make sure to divide it into phases, and make the first of the phases the easiest and most fundamental, so that you test the idea in it and look at the results, then move on to the next goal and phase, and so on. This method has several benefits, including that you do not reveal all your ideas to the copycats, and the curbing of losses in money, effort, and time if it does not succeed, as well as giving an aspect of smooth growth for the idea and the project. You must pay attention to any useful and useless branches that may develop with you, for some branches or mutations may be the path to success and deserve to branch out, while some may be the cause of the complete loss of the project. Often, apps can be launched in the form of a web app (PWA) that works entirely through the browser and without the need to be available in app stores, which require amounts reaching up to 30%.

Defining the Scope of Work and the Target Audience

Many make the mistake of opening up the scope of work and not choosing the target segment precisely, especially if there are problems, challenges, and geographical obstacles in covering the scope of work, such as long distances or the existence of impediments, conditions, and regulations for entering some cities. All of this must be heeded when preparing and implementing the scope-definition plan, as well as defining and streamlining the target segment. You cannot generalize the attire and supplies of doctors to engineers and the general public! Nor can you target specialized foods to everyone, for every country has its enthusiasts, and so on.

Securing Sources

Some may be bound by contracts or prefer one supplier of goods over another for whatever reason, but one must always maintain no less than 20% "and this is a very low figure" from other distributors, even if their quality or price is slightly higher. This is to ensure the existence and testing of alternatives in case you need to change for any reason.

Choosing the Technical Advisory Partner

Some may think that the presence of an experienced consultant or a consulting firm in the project is a matter of no value and no need, and this is a mistaken view. Many institutions have fallen into grave errors because of neglecting this aspect, provided that this technical advisory partner has sufficient experience, and more importantly, the acumen to understand the project, keep it on track, and be keen to execute it in the best manner—not to be in a token form that neither fattens nor avails against hunger. The presence of an entity or person as a consultant for the project enhances the project's chances of success, as is the case with construction and building consultants.

Choosing the Technical Implementation Partner

Choosing the implementation team is also important, and the choice should be made carefully. This includes choosing the technical team that executes precisely and brings solutions, whether with the consultant or without them. Acumen, technical touches, and attention to the customer's experience are among the most important things to look for in implementation companies.

Evaluating Outputs and Auditing

It is essential to measure outputs and results continuously and to follow up with great care to ensure that the project does not deviate from the track it was designed on, and to constantly review the points that were agreed upon, recording observations while obtaining signatures on meeting minutes and logging the reviews.

Contracts and Agreements

In every project, one must be keen to sign agreements while mentioning as much clarification and detail as possible, such as the source of the app, the language, performance, prices, the price of add-ons, the price of maintenance, the duration, etc.—matters that protect both parties and ensure a clear workflow with outputs known as much as possible.

Advertising and Marketing

Many are hasty in advertising at the accounts stage and pay huge sums to publish these matters in a temporary, momentary image. Make sure of your goods well, then advertise them on social media at nominal prices reaching up to 1,000 dirhams per month, perhaps more or less, without the need to seek anyone's help.

Releasing Updates

Updates are important for fixing errors and keeping pace with the developments of operating systems. If you can keep pace with the seasons, then do so with continuous updating, releasing offers, unique products, and bundled packages, while periodically alerting the user about all the developments and updates.

Following Up with Customers

The customer is the difficult part of the project, for without them the project has no value. Therefore, we must be keen to meet their needs and to ask them periodically about the extent of their satisfaction with the services, to evaluate them, to receive their observations and respond to them, and to try to assess and implement them if they constitute a useful and feasible addition. Likewise, we must thank them for their participation and opinion in any case.

Avoiding the Negative and the Exaggerators

Among the pickaxes that demolish projects is constantly listening to the negative people and even to the exaggerators "the 'drummers' as some call them." As for the negative people, we can reverse their words and accept them as criticism, then avoid the flaws they have highlighted. As for the (drummers), we know from their drumming that they are hiding flaws that may be disasters, but because of their drumming and lack of sincerity, the problems worsen. Therefore, one must ask and consult the trustworthy, experienced advisor, while also asking the drummers and the negative people, in order to reach a common ground between them.

Complete Legal Procedures

Make sure to pursue, from the beginning of the project, the legal procedures, even with an "Intilaq" license, a "Dubai Trader" license, an "Imtiad" license, or any home license. However, it is always and forever preferable to use LLC licenses, even if it is a "single-person limited liability company," for these are distinguished by additional advantages to protect you. It is essential to take all legal procedures and licenses, whether health, commercial, industrial, etc.

Repeating the Cycle

Here is the crux of the matter: redoing all the previous points after completing the project, in order to look at the aspects we need to redevelop.